Malaysian durian industry eyes China market

Malaysia is pushing to take durian, whose powerful smell delights its lovers and repels its haters, beyond its roadside stalls and family orchards, particularly targeting the Chinese market. Devotees savour durian like wine. For the Malaysian ones, the taste of their rich and creamy flesh varies widely across types. Some are prized for their sweet custard and fruity notes, others for a hint of bitterness, an alcohol tinge or even a peanut butter flavour. Malaysians' efforts to elevate the industry can be found in the capital, Kuala Lumpur, at a centre devoted exclusively to the fruit and the growing variety of products made from it. At the Kuala Lumpur Durian Experience Centre, near the landmark Petronas Twin Towers, visitors venture into a replica durian orchard to discover the fruit’s culture and history. In another room, a theatre show draws laughter. Downstairs, visitors enjoy platters and egg tarts crafted from it. Launched this summer after an investment of nearly US$2 million, the two-story centre spans about 1,900 square metres and is open daily. Its durian shop welcomes guests from morning to midnight. Its founder, Edison Ang, said the centre targets both local customers and tourists, especially those from China, the world's biggest durian importer. He said...