TV businesses of Samsung, LG face mounting pressure from rising LCD panel prices

The Korea Times - Nov 10, 2026

Samsung Electronics and LG Electronics are expected to face growing pressure on their TV businesses, as rising prices of Chinese-made LCD panels drive up production costs, particularly for low- and mid-range TVs. According to market tracker Omdia, the cash cost of a 65-inch LCD TV open cell is projected to rise from $112 in 2025 to $116.80 this year and $124.55 in 2027, as higher component and material prices increase manufacturing costs. An open cell refers to an LCD panel before the backlight and other components are assembled into a complete display module. Omdia noted that three Chinese panel makers — CSOT, HKC and BOE — sent official letters to their clients outlining plans to raise prices for some panels starting in September or the fourth quarter. According to another market tracker, TrendForce, LCD panel prices have remained flat, with 55-inch and 65-inch panels holding steady at $123 and $173, respectively, in October and November. However, Omdia expects LCD TV panel makers to successfully raise prices in December as “rising costs approach a tipping point.” LG Electronic

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