Paris Croissant taps former Samsung VP to drive global expansion

The Korea Times - Oct 1, 2026

Paris Croissant, the parent company of global bakery giant Paris Baguette, has nominated Kang Shin-bong, a former Samsung Electronics vice president, as its next chief executive, turning to leadership with experience spanning consumer businesses, digital platforms and global operations as it seeks to reshape its business and find new sources of growth. Kang, who most recently led Samsung Electronics’ Direct-to-Consumer Center, is expected to be formally appointed after approval by the company’s board. His career includes stints at Boston Consulting Group, eBay, Delivery Hero Korea and Samsung Electronics, giving him experience in strategy, e-commerce, platform businesses and international operations. At eBay, Kang oversaw cross-border trading in the Asia-Pacific region and helped expand its international e-commerce business. He later served as chief executive of Delivery Hero Korea, which operated food-delivery platform Yogiyo, where he focused on organizational and operational changes while pursuing business growth and management innovation. At Samsung Electronics, Kang led the globa

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