Paris Baguette offers healthy Paran Label products across Singapore stores

Paris Baguette, Korea’s largest bakery chain, is expanding its health-focused Paran Label line across all 28 of its Singapore stores — marking the global debut for the brand, named after the Korean word for blue, as local demand rises for breads that balance nutrition and taste. The bakery chain first introduced Paran Label at its Paragon store in Singapore in February before expanding it across its network after testing consumer response. The lineup now includes seven products, five breads and two sandwiches, with Multigrain Rye Bread, Smoked Salmon Ricotta Sandwich and Roasted Chicken Ricotta Sandwich among its best-selling items. After the expansion, average 30-day sales in the sliced-bread category rose 57 percent from the May-to-July average recorded before Paran Label reached all stores, while sales of sandwiches and salads increased 10 percent. Paris Baguette said the brand has drawn customers with products emphasizing dietary fiber, lower sugar, protein and probiotics while retaining varied textures and flavors. The company has also paired breads with sandwiches and salads des