Mercedes-Benz Korea turns to affordable CLA EV amid falling sales

The Korea Times - Oct 20, 2026

Mercedes-Benz Korea is betting that a more affordable all-electric CLA sedan will revive its flagging electric vehicle (EV) business in the country, as Tesla and Chinese rivals gain ground in one of Asia’s most competitive imported-car markets. The German luxury automaker introduced the all-new electric CLA and GLC on Monday, with the entry-level CLA coupe-type sedan priced from 52.9 million won ($40,000). The pricing marks a major shift from Mercedes-Benz’s traditional premium positioning, placing its new electric sedan closer to mass-market alternatives, including Tesla’s Model Y, which starts at 49.99 million won in Korea. The Model Y was the country’s best-selling vehicle last month, largely due to its competitive pricing. The launch of the price-competitive CLA comes as Mercedes-Benz struggles to rev up sluggish EV sales. The company’s electric car lineup, previously a major source of growth, has lost momentum following the August 2024 fire involving a Mercedes-Benz EQE sedan in an underground parking garage in Incheon. Mercedes-Benz’s EV sales in Korea reached a peak of

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Homeplus' recovery falters as sales slump, buyer search stalls

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Homeplus' recovery falters as sales slump, buyer search stalls

DaouKiwoom-CJ consortium picked as preferred bidder for debt-laden JoongAng Ilbo

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DaouKiwoom-CJ consortium picked as preferred bidder for debt-laden JoongAng Ilbo

Lee welcomes 'dramatic rebound' in potential growth outlook

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Lee welcomes 'dramatic rebound' in potential growth outlook

Battery CEO's 4-year sentence upheld over fire that killed 23, mostly foreigners

The Supreme Court on Tuesday upheld a four-year prison sentence for Park Soon-kwan, CEO of lithium battery maker Aricell, over a factory fire that killed 23 workers, mostly foreigners, more than two years ago. The court dismissed appeals by prosecutors and the defendants, leaving intact an appellate ruling that sentenced Park's son, Park Joong-un, a senior executive at the company, to seven years in prison, along with a fine of 1 million won ($750). The court also upheld an 800 million won fine against Aricell. The fire at the company’s factory in Hwaseong, Gyeonggi Province, on June 24, 2024, killed 17 Chinese nationals, one Lao national and five Koreans, and injured nine others. The blaze began on the second floor of Building No. 3, where workers inspected and packaged finished batteries, and spread rapidly as batteries exploded. The CEO was indicted on charges of failing to fulfill his statutory safety obligations, including checking for workplace hazards and preparing a manual for responding to serious accidents. The Supreme Court affirmed the lower court’s ruling that the chief e

Battery CEO's 4-year sentence upheld over fire that killed 23, mostly foreigners

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Korea to launch military satellites aboard homegrown Nuri rocket in 2031

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Gov't to promote pay transparency in job ads under 'nation normalization project'

2 arrested over late-night mass brawl in Pyeongtaek

Police said Tuesday they have arrested two people for their alleged involvement in a late-night mass brawl between Central Asian nationals in Pyeongtaek earlier this month. The brawl, involving 21 suspects, took place at around 11:40 p.m. on Oct. 3 at a children's park in the city, about 60 kilometers south of Seoul, raising safety concerns among residents. The Pyeongtaek Police Station said it caught five suspects allegedly involved in the brawl -- all of whom are Kazakh or Kyrgyz nationals in their 20s or 30s. It placed two of the five under arrest for alleged assault. Police officials have issued exit bans on two other suspects while investigating the whereabouts of 14 others. They believe the fight broke out over a past dispute and is unrelated to gang activity. Most of the suspects are believed to be day laborers, with three of the five apprehended suspects being undocumented migrants.

2 arrested over late-night mass brawl in Pyeongtaek

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Kookmin University professor named among World's Top 2% Scientists

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Sejong University program helps international freshmen adapt to campus life

Inaugural SCIA chief attends Cabinet meeting amid political neutrality concerns

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Inaugural SCIA chief attends Cabinet meeting amid political neutrality concerns

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President Lee calls for all-out efforts to boost housing supply

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Lee to hold 2nd plenary meeting on deregulation this week

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