LG Uplus app AI moves beyond Q&A to handle payments, roaming

The Korea Times - Oct 13, 2026

LG Uplus is upgrading the artificial intelligence (AI) search engine in its customer app into an active agent that completes tasks rather than just answering questions, the company said Tuesday. Korea’s third-largest mobile carrier is gradually converting the AI search in U+one, its all-in-one customer app, into what it calls an “actionable AI agent.” Through U+one, subscribers can check their plans and bills, make payments and sign up for services such as roaming and add-ons. The company launched a bill payment agent in August and a roaming agent in September. The previous AI search answered queries and then sent users to the relevant app screen. The new agents analyze customers’ actual usage data, recommend services and complete payments or sign-ups once the user confirms, all within a single conversation. The bill payment agent answers questions such as “How much is my bill this month?” When a bill has changed from the previous month, it explains why by breaking down items such as roaming, add-on services, small mobile payments and device installments. Users can pay without

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