Coupang faces pressure to broaden US lobbying strategy after midterms

Coupang is facing growing pressure to broaden its lobbying strategy in the United States beyond its Republican allies following the Democrats' sweeping midterm election victory, experts and industry officials said Sunday. The change could be particularly impactful for the e-commerce giant, whose lobbying efforts have helped draw attention in Washington to its dispute with Korean regulators. Republican lawmakers, including members of the House Judiciary Committee, have publicly criticized what they described as discriminatory treatment of the U.S.-headquartered firm in Korea. With Democrats now set to control both chambers of Congress, the institutional backing Coupang has received from Republican lawmakers is expected to weaken, prompting experts and industry watchers to say the company will have to broaden its relationships across both parties to maintain its influence in Washington. “Especially for a digital-focused firm like Coupang, which remains subject to policies under the Republican administration, it is important to balance lobbying efforts between Democrats and Republicans,