How Mediheal is evolving beyond sheet masks
Best known for turning sheet masks into a beauty routine staple, L&P Cosmetic’s Mediheal is building its next stage of growth around a broader portfolio of skin care solutions, ranging from toners to serums, cleansers, creams and sun care products. The expansion reflects Mediheal’s evolution from a mask-focused label into a comprehensive skin care brand designed to address consumers’ needs across every step of their daily routines. Drawing on the recognition it has built through sheet masks, the brand is extending its ingredient expertise and research capabilities into products that can be used before, after and alongside masks. That strategy was on display in Japan in August when Mediheal introduced its new Derma Skin Care Series, featuring toners, serums and serum masks. The series used three ingredients closely associated with the brand: tea tree, madecassoside and polydeoxyribonucleotide, better known as PDRN, an ingredient now gaining attention in the skin care market. The series' launch marked another major transformation for the brand since its entry into Japan with its mas